Digital/UX (Web), Branding, Swag, Social, Packaging

E-commerce project for contemporary label to create 360-degree assets from a digital , print, out-of-home (OOH) and swag. Aligning to the brand's mission of community empowerment, an alternative logo was developed to infuse elements of causality and playfulness and the assets incorporates refreshing colors, both neutral and bright, to evoke curiosity and emphasize the importance of authenticity. All design choices continued to be guided by the brand's mission of the power of community.