Pantone Color of the Year, Very Perri
2022
Client
Pantone
Deliverables
Motion Graphics, 3D artwork
Project Overview
This is a poster series for the Pantone Color of the year, Very Perri. To explore this hue, I researched Pantone's process of how they chose this color, as well as its multifaceted meanings. I drew inspiration from Sheila Levrant de Bretteville's "Pink" and investigated the definition of Very Perri, applying it within a 3D motion space. I examined how Pantone's color of the year explores symbolism, creates contrast, and communicates meaning to inform our global narrative. The meanings were endless, from more futuristic ideas like the metaverse, NFTs, video gaming, and celestial trends to more emotional meanings like taking risks, covid-19, the sanctity of time, and gender neutrality.
Poster 1 — Metaverse
The world is moving towards a new future, and thisis represented by the path our world is moving towards as we continue exploring the unknown
Poster 2 — Endless Meanings
With this specially created color, Pantone is encouraging us to look within as there are endless meanings to explore and learn about ourselves
Poster 3 — Time Changes
Following the COVID-19 pandemic, we see the impact of how quickly times can change
Public Projection