Bubble Skincare

Web, Emails, Brand Dev

Led the re-design for hellobubble.com's shop page. Conducted a thorough design audit, identifying key areas for improvement. Pinpointed crucial updates and applied e-commerce and design solutions seamlessly to enhance user experience and drive overall website performance

The shop page on bubble.com experienced usability challenges affecting user experience and overall website performance. 

• Users encountered difficulties navigating the shopping process due to unclear elements, hierarhcy of information within product tiles, and unnecessary button options. 
• This impacts customer engagement, decrease in sales and product transparency.
  

In response to the identified challenges, a comprehensive solution was implemented for the redesign of bubble.com's shop page.

1. Product Showcase Optimization

- Developed a new grid for product tiles to showcase more items at once optimizing space.

- Made product information more digestible and educating customers elevating online experiences 

2. Intuitive User Experience Redesign

- Focus on simplified navigation for a more user-friendly experience

- Eliminated unnecessary choices/buttons to streamline the design


- Implemented precise calls-to-action to guide users to continue shopping

3. Hierarchy of Information

- Organized information in product tiles for clarity. This develops trust through a focused approach to information organization

- Adjusted text weight for better information breakdown vs. title case

- Enhanced transparency with clear pricing information built directly into button

Developed a dynamic product filter system to streamline navigation, and optimize product search functionality to help users refine selections. From conceptualization to final implementation, designed and prototyped the system, ensuring a user-friendly and efficient process. Led quality assurance efforts, working closely with developers to guarantee a smooth and flawless integration.

November 2023 - January 2024

I was the lead Designer in collaboration with VP of Creative, Director of E-Commerce and Development teams

Concept +  Research

User Experience Design & Research

Wireframing & Prototyping

User interface & Interactive Design

The initial absence of a dedicated product filtering system on hellobubble.com led to challenges in user navigation and refining product searches. The lack of a dynamic and user-friendly filtering option resulted in a lack of connection to the brand’s shopping experience, impacting user satisfaction without being able to personify their experience.

After conducting research, it made the most sense to steer away from the standard filter playbook. We introduced an unconventional horizontal design filter system for enhanced clarity, ease, and flexibility. Seamlessly integrated into the overall design, it optimizes performance, empowering users to refine product selections with precision and elevate their online shopping journey on bubble.com.

Iconography