Smth - Skn


2023

Deliverables

Branding, Packaging, Social


Project Position

Branding exercise to create a contemporary skincare line through a lens of diversity, product, and environmentally conscious values. This minimalist logo adds sophistication and symbolism by incorporating the motion of smoothness with a delicate line as a nod to this physical sensation with subtle cutouts, ensuring the integrity of the brand name is intact. Grounding colors, delicate textures, and digital design motifs all connect to the brand's mission - to bring modern skincare in the hands of all human beings while preserving the sanctity planet.


Brand Ethos

Glow, radiate,  nourish and smth your skn





Product Overview
The line offers a range of skincare essentials, including a cleanser, serum, and body scrub, all formulated with true pure ingredients, ensuring a natural and effective skincare routine.