Pure POP
2023
Deliverables
Branding, OOH, Packaging, Digital (e-mail)
Project Overview
PURE beverage is design combined with a delightful blend of retro aesthetics and contemporary pop art. Vivid, bright colors dominate the label, evoking a sense of energy and excitement. Each flavor is strategically represented with playful fruit shapes, creating an instant connection to the refreshing and natural taste that awaits within. This fusion of poppy, fun, and fruit-inspired design elements promises to captivate consumers and make PURE an irresistible choice for those seeking a delightful and refreshing beverage experience. 🍉🍊🍓
